for a good line, call:
KRISTEN SENESE
creative director + digital strategist
Creative Director & Digital Strategist
With 20 years in TV marketing and digital production, I’ve worked across major networks like VH1, Logo, Lifetime, truTV, HBO Max, Warner Media Discovery, and TBS; crafting promos, campaigns, and branded content that cuts through the noise.
Now, through Creative Tone LLC, I help brands, from entertainment to indie to entrepreneurial, find their voice and share it with clarity, confidence, and personality. I bring experience in creative direction, copywriting, content strategy, and design with a knack for making brands feel as good as they look.
Whether it’s a campaign, a caption, or a rebrand, I bring strategy, style, and just the right amount of spark.
Creative Tone: The perfect pitch for your brand.
SPECIALTIES:
Brand Voice & Messaging
Taglines, tone, and messaging that sound like you/your brand. I help you say what you really mean (and make sure your audience actually hears it).Content Strategy
Campaigns, calendars, and ideas that stick. Whether you’re posting, launching, or rebranding, I help map it all out with clarity and style.Copywriting
From homepage headlines to product descriptions to IG captions, I write copy that connects and converts, with voice, rhythm, and purpose.Creative Direction
Big-picture vision, concept development, and storytelling across platforms. I bridge the gap between your ideas and what they actually become.Design Direction
Visual strategy that plays well with your messaging. I collaborate with designers or lead the creative to ensure your brand looks as smart as it sounds.Website Strategy
Squarespace, Wix, and template-based builds with clear structure, intuitive flow, and thoughtful copy—no jargon, no fluff.